Our Story

“I wanted to capture the beauty of nature in a hotel and commit to safeguarding it as best I can, a responsibility that I believe we all share. It's 1 world.

But 1 is more than a hotel - it's a philosophy and a platform for change.”

-Barry Sternlicht, Chairman, Starwood Capital Group

1 Hotel West Hollywood Exterior

A World That Is 1

Our sanctuaries serve as both catalysts and comfort, offering exquisite escapes, invigorating adventures, and profound wellness expeditions guided by the intuition in your soul and the hum of the natural world.

Where architecture adopts the natural curvature and fluidity of its surroundings, biophilic design details blur the lines between interior and exterior, culture inspires connection, nature drives nourishment—and everything comes into perspective.

Our sustainable retreats open the doors to a world where the desire for rest and adventure exist in harmony. Where routines are forgotten, rhythms are honored, and rituals are born. Where nature and nurture are 1, and you’re free to drift away.

A World That Is 1

Tune In

We’re surrounded by the systems of the natural world that, when left untouched, know exactly how to self-balance, self-regulate, self-cleanse, and restore harmony.

When you escape to our sanctuaries, you’re welcome to surrender to nature and tap into your innate ability to give your mind, body, and soul exactly what they need. Whether you crave adrenaline or alleviation—or your needs balance delicately on the cusp between the two—our versatile venues and attuned experts encourage inward and outward explorations that both soothe your soul and satisfy your spontaneity.

New Moon Circle
Local Harvest Board

Live Local

We believe that luxury isn't derived from extravagance—it’s born from abundant beauty that surrounds us. True luxury is a collage of the sights that stop us in our tracks, the moments that effortlessly freeze time, and the connections that change the way we view the world around us. 

Our 360-degree approach to wellness extends beyond itineraries; it inspires our ethos from fabrication to operation. As guests on this planet, we plant roots with careful thought and vigilance—constructing each of our sanctuaries in a way that boosts economic vitality, promotes resiliency, generates renewed energy, honors cultural traditions, and sustains our surroundings.

Beyond our deliberate designs, every sight you see and bite you take is infused with the beauty and bounty of nature. Our distinguished chefs craft culinary adventures—utilizing herbs from our on-site gardens, produce from our neighboring farms, and inspiration from cultural influences to nourish your needs while taking you on a subliminal tour of the world around you.

Nature Is Our True North

With nature as our true north, sustainability comes naturally. We allow nature to guide our journey, breathe life into our vision, inspire us to place intuition before expectation, and continuously realign us with our sustainability keystones—environmental impact, health and wellbeing, resiliency and ongoing performance improvement, and food and beverage responsibility.

1 is more than a hotel, it’s a platform for substantiative change, and our channels take many forms. From global programs, partnerships, conversations, and mindsets—we aspire to transform an industry that relies on the prosperity of the planet and its people.
 

Couple Rooftop

A Platform For Change

Leading hospitality forward

1 Vision. The future of the world and the future of hospitality are one and the same. 1 Hotels aspires to be a platform to spark conversations, between innovators and guests, that transform the industry and our lives.

Join Our Mission

Our cause-driven loyalty program, MISSION by SH, not only aims to fight the climate crisis but strives to deepen your connection with the natural world—the heart of our purpose at 1 Hotels. As a MISSION member, every time you escape to our sanctuaries, you cultivate exclusive rewards that allow you to offset the climate impact of your stay through carbon offset projects involving forest and river conservation, wind projects, and sustainable agroforestry. 

Our Sustainability Keystones

The foundation on which we base all our design, construction and operational decisions.

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Environmental Impact

Energy binds everything and everyone, but we also need it to keep the lights on. We have implemented a wide range of energy, water, and environmental design strategies to keep our footprint small.

Thanksgiving Beach Cleanup at 1 Hotel South Beach

Advocacy, Education & Engagement

We look to spark conversations about the environment and our role in protecting it. We do this through organized volunteer activities and paid volunteer days for our teams, advocacy and educational initiatives like our partnerships with organizations such as the NRDC.

In-Room Water Filter at 1 Hotel Brooklyn Bridge

Human Health & Wellbeing

From air and water filtration systems, to biophilic design principles and the use of natural materials throughout our spaces, we place health and wellness at the center of design, construction, facilities and operational decisions.

Audi e-tron at 1 Hotel South Beach

Resiliency & Ongoing Performance Improvement

We are a platform for change. Sometimes this requires us to put our neck out a little further and try something new, and we encourage our guests to be a part of this change too. Through initiatives like our plastic reduction program and electric car activations, we continue to find ways to evolve.

Harvest Happy Hour 1

Food & Beverage Responsibility

We believe that all food should be good, clean and fair; delicious and nutritious food is a right; natural resources should be protected for future generations; people and the environment depend on one another; and the dignity of labor from field to fork should be fought for.

Mindful Moments

Partners

NRDC logo

NRDC

The Natural Resources Defense Council works to safeguard the earth – its people, its plants and animals, and the natural systems on which all life depends.

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E2

E2 (Environmental Entrepreneurs) was founded in 2000 on the premise that what’s good for the environment is good for the economy, and that smart environmental policies promote economic growth. 1 Hotels has partnered with E2 to establish The 1 Hotels Fellowship.

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Oceanic Global

Oceanic Global honors humanity’s essential relationship to our ocean. They empower behavior that protects our ocean’s health and, in turn, our own. They raise awareness for the devastating effects of human consumption on our aquatic ecosystems, and work with leading scientists, conservationists, artists, and industry experts to drive positive change.