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User-Generated Content (UGC) Terms & Conditions

These terms and conditions (“Terms & Conditions”) apply to all of the hotel brands owned and licensed by SH Group Operations, L.L.C. and its affiliates ("SH Group," “us,” “we,” “our”), including 1 Hotels & Homes, Baccarat Hotels & Resorts, Treehouse Hotels, and SH Collection (collectively, “SH Group,” “us,” “we,” and “our”).

By tagging us in your social media posts, photographs, or videos, or otherwise providing SH Group express written permission to use your content, you agree to the following terms:
You hereby grant to SH Group a perpetual, irrevocable, royalty-free, worldwide, nonexclusive license to publish, reproduce, display, perform, distribute, adapt, edit, modify, translate, create derivative works based upon, and otherwise use and sublicense your Facebook, Instagram, Twitter, TikTok, Weibo, WeChat, RED, Douyin, or other social media platform photograph(s) or video(s) (including any identifying personal information that was part of your post) that have been tagged with a particular hashtag intended to identify SH Group, or that have otherwise been mutually agreed upon between you and SH Group ("Photos/Videos"), or any portion of your Photos/Videos (including any identifying personal information that was part of your post), in any manner in its sole discretion, including but not limited to on its webpages or in its marketing and advertising materials. You hereby represent and warrant that: (a) you own all rights in and to your Photos/Videos; (b) you have permission from any person(s) appearing in your Photos/Videos to grant the rights herein; (c) you are not a minor; and (d) SH Group's use of your social media handle or Photos/Videos will not violate the rights of any third party or any law. You hereby release, discharge and agree to hold harmless SH Group and any person acting on SH Group's behalf from any liability related in any way to SH Group's use of your social media handle or your Photos/Videos, including specifically for copyright/IP, misappropriation and/or privacy claims.

Last Updated: April 5, 2024