Strength Starts Within: Discover the Power of Ritual With ARMRA®

At 1 Hotels, wellness is woven into every corner of the guest experience, from the food on your plate to the rituals you carry with you. It lives in the quiet moments: a sunrise stretch, a grounding breath, a nourishing smoothie that supports you from the inside out. That’s why we’ve partnered with ARMRA®, a nature-forward wellness brand redefining what it means to feel vital, resilient, and at home in your body.

Developed by neurologist Dr. Sarah Rahal, ARMRA® is powered by nature’s first nutrition, colostrum, delivering 400+ bioactive nutrients that help strengthen immune health, fortify gut health, fuel performance and recovery, and more. Now featured across select 1 Hotels properties, guests can discover ARMRA® in our minibars or on the menu, blended into nourishing smoothies or in a Vine Watermelon mocktail.

Rooted in science and elevated by simplicity, this daily ritual is a small act with powerful impact. Made to travel with you, ground you, and help you feel your best, wherever the journey leads. We sat down with ARMRA’s Founder and CEO, Dr. Sarah Rahal, to talk about the science behind this ancient superfood, the modern rituals it supports, and why performance wellness starts with presence.

Getting the Inside Scoop with Dr. Sarah Rahal, Founder & CEO of ARMRA®
 

What first inspired you to create ARMRA®?

For years as a pediatric neurologist, I witnessed a growing epidemic. Modern life, with its processed food, toxins, and artificial light, was dismantling human health. Then it became personal: a catastrophic health crisis nearly ended my life and forced me to seek a deeper truth.

That search led me to colostrum, nature’s first nutrition and the original blueprint for immune health, metabolism, gut health, and strength from the very start of life. I developed ARMRA’s proprietary Cold-Chain BioPotent™ Technology to preserve colostrum's hundreds of bioactive nutrients in their full potency. It became the tool that saved my life.

Now it is my mission to place that same tool in millions of hands. ARMRA Colostrum™ is more than a product. It is a reclamation of integrity in sourcing, reverence for evolutionary wisdom, respect for animals and the earth, and a return to the body’s innate capacity to thrive. It is a signal that reawakens the body’s intelligence so we can all experience the vitality we were designed for.

You’ve described ARMRA® as a performance-wellness brand. How do you bridge the science-backed foundation of your products with the more intuitive, emotional side of holistic health?

At ARMRA®, science is our foundation. Every decision is anchored in clinical rigor, with thousands of studies showing colostrum’s impact on immune health, metabolism, fitness performance, and overall vitality. But performance is not only about data points, it is also a lived experience.

True health is felt in how you wake up, how clearly your mind works, how strong your body feels, and how deeply you connect with your own energy and joy. ARMRA Colostrum™ is both scientifically validated and personally transformative; it speaks a biological language your body instinctively knows, delivering measurable benefits while letting you feel your body working the way it was always designed to.

At 1 Hotels, wellness is about cultivating rituals that reconnect us with mind, body, and nature. How does ARMRA® help people build those kinds of daily rituals, and why are they essential for long-term well-being?

Rituals are our antidote to chaos. In a world of noise and overwhelm, they create rhythm, meaning, and intention. ARMRA® was designed to live inside those moments, not as another task to check off, but as a grounding anchor that transforms the body each time you take it.

Every scoop delivers more than 400 bioactive nutrients that work in synergy to fortify gut health, strengthen immune health, fuel metabolism and fitness, and support whole-body health. You can dry-scoop ARMRA Unflavored for additional oral and digestive benefits or mix any of our powders into a cool beverage or food.

Over time, ARMRA® becomes something you crave. Because it is not just another powder. It is a biological signal your body instantly recognizes and responds to and, with consistency, that biological signal compounds, unleashing deeper transformations. What begins as a simple daily choice becomes a catalyst for ongoing discoveries of how powerfully the body is designed to thrive.

Whether it’s tucked into a minibar, blended into a smoothie, or sipped after a rooftop yoga class, ARMRA® is now part of the 1 Hotels journey. How does your product support wellness on the road?

Travel is exhilarating but disruptive: sleep shifts, digestion struggles, and immune stressors abound. That is why ARMRA® is my non-negotiable travel companion. Our Travel Sticks deliver the same 400+ bioactive nutrients in a compact, portable packet: pure bioactive intelligence packed with immunoglobulins, prebiotics, and peptides that protect, restore, and energize at the cellular level.

Having ARMRA Colostrum™ on hand, whether grabbed from the minibar or blended into a smoothie after rooftop yoga, means health is never sacrificed to adventure; instead, it is amplified, transforming travel into a ritual of vitality you carry wherever you go.

For guests building simple wellness rituals that travel with them, how does ARMRA® support resilience—from gut and immune foundations to recovery and daily energy—and what are the easiest ways to make it a habit both at home and on the road?

Resilience is built through small, consistent choices that train the body to adapt and thrive. ARMRA® is one of those choices. Most people take it first thing in the morning, often on an empty stomach; some mix it with water, others stir it into yogurt or smoothies, and many simply dry-scoop ARMRA Unflavored.

ARMRA® meets you wherever you are, whether at home, in a hotel room, or on the move, making it a ritual you actually keep. Eventually it stops feeling like a routine and becomes a craving because your body recognizes it as the missing signal; that’s when resilience becomes your baseline and when strength, vitality, and performance become your everyday state.