了解 Kindling 背后的故事--1 Hotels的怀旧气息

If you’ve ever stepped foot into one of our sustainable sanctuaries, you’ve felt the inexplicable comfort that meets you at the door. Surrounded by the lush, native greenery, the rustic, natural wood structures, the bright, warming sunlight, and the pure, soothing scents of nature, you’re reminded of the grounding, healing powers of the natural world.

Well, that feeling — that comfort — is largely influenced by our signature scent, Kindling. A mixture of seven pure, all-natural ingredients, the scent is designed to mesh with the nature-inspired designs and materials in our serene spaces to create a warm, refreshing ambiance.

Available for purchase with our best-selling soy candles and room spray, it also allows you to bring that same soothing sensation into the comforts of your own home, creating harmony with nature in all of your favorite spaces. 

In celebration of the nostalgic influence that Kindling carries, we wanted to share the story of its delicate formulation and the female-led business in NYC that helped us bring it to life: Scent Marketing Inc.

香味营销公司的故事

At 1 Hotels, all of our partnerships are extremely intentional, and our partnership with Scent Marketing Inc. is one that we’ll always hold close to our hearts. As a female-owned, mission-driven brand, our admiration for Scent Marketing begins with their heartfelt story. 

正如首席执行官卡罗琳-法布里加斯（Caroline Fabrigas）所说，"香味营销公司的发展既是一种传承，也是一种爱的传承"。2010 年，她深爱了 15 年的丈夫哈拉尔德-H-沃格特（Harald H. Vogt）突然去世，卡罗琳继承了公司。哈拉尔德是众所周知、受人尊敬的香氛营销倡导者、教育家和先驱，卡罗琳将他的愿景与自己 20 年的奢侈品营销背景融合在一起，塑造了今天的香氛营销公司。

多年来，它已从一家独立的初创公司发展成为一家提供全方位服务的香味和感官营销公司，是香味品牌和营销艺术与科学领域的权威和创新者。

在许多方面，香氛营销的愿景与 "1 "的愿景不谋而合。他们超越传统和期望，提供无与伦比的奢华感官体验。作为芳香学领域的领先专家，Scent Marketing 公司认识到，香味不仅仅是香味。它是一种强大的工具，可以根据品牌价值进行专门调配，有效提升品牌形象，创造持久记忆和怀旧感，培养顾客忠诚度。

他们致力于尊重品牌形象和培养客人的旅程，这正是我们珍视与他们合作的原因，也是他们成为财富 500 强企业和全球品牌（包括 Ever Body、Physique 57、Ride Cycle Studio、North Face 和 Grand Marnier）值得信赖的资源的原因。

让我们深入了解一下 Kindling 的创作过程，在我们的可持续保护区中，这种香味让您感到宾至如归、心旷神怡。

1 Hotels标志性香氛 Kindling 的幕后故事

在开发1 Hotels 独有的标志性香氛时，卡罗琳解释说："我们的目标是为1 Hotels 的客人提供终极的嗅觉之旅。我们让他们通过香气感受到与大自然融为一体的感觉，将户外气息带入其中"。

过程
Kindling 以 Scent Marketing 的整体方法为起点，了解 1 的mission 和愿景。这一过程包括四个基本阶段：

1. 发现：这就需要通过解构我们品牌的感官维度、探访我们的保护区、深入了解我们与大自然的紧密联系，从而了解我们的独特故事。
2. 定义：香氛营销公司的香氛大师们利用我们的品牌价值和标识，创造出一种定制香氛。影响因素通过全球感官数据库进行验证，该数据库利用人体反应数据创建精确的香味联想。
3. 设计 + 开发：使用 100% 独家成分调色板开发原型，然后对其进行测试和改进，以创造出与我们的品牌和客人体验产生深刻共鸣的最终香味。 
4. 传递：然后将这种标志性的香味送出，并和谐地弥漫在我们的避难所中。

As Caroline eloquently professes, “A well-crafted ambient scent is an invisible influence that envelops, whispers the brand’s message in a deep, meaningful and indelible way,” and we’re proud that Kindling does just that.

Ingredients, Packaging, and Manufacturing
Kindling has the ability to deepen your connection with nature through its aromatic bouquet of all-natural ingredients. Exotic eucalyptus leaves and sultry cedarwood meld together with lucid oakwood to create an uplifting impression, while a base of sheer musk and earthy tree moss impart a touch of nature’s luxury.

这款香氛的每一个细节都彰显着简约、纯净和舒适。为了在我们的招牌蜡烛中体现这一点，Kindling 被悬浮在天然大豆混合蜡中，由白色亚光容器包裹，并通过棉质灯芯散发出来。每支蜡烛都包装在一个天然棉质抽绳袋中，袋上印有1 Hotel 的标志和定制香味的说明。

Kindling further honors the natural world through rigorous safety standards. This exclusive scent is vegan, paraben-free, cruelty-free, phthalate-free, petroleum-free, and thoughtfully made in the USA. Beyond crafting transcendent, harmonious scents, Scent Marketing coordinates with the industry’s regulatory organizations such as IFRA and RIFM to ensure all ingredients are responsibly sourced — another thing that beautifully aligns with our brand values.

With all that said, be on the lookout for future Kindling products including water-based room freshener and Eau de Parfum.

体验火种

只有在1 Hotels、我们的Goodthings 网上商店、ScentMarketingInc.com、ScentFluence.com 或位于纽约州斯卡斯代尔的 ScentFluence Aroma Design Studio 才能买到这款独一无二的珍稀香氛。

捕捉大自然的精华，每天重温宁静、庄严的1 Hotels 度假村的怀旧时光。