生态企业家的终极行动建议

豪华酒店的职业并不完全是可持续的。想想吧：每接待一位过夜的客人，就有毛巾要洗、床单要洗，还有大量的食物要运送--通常还有多余的包装。然而，喜达屋资本集团（Starwood Capital Group）创始人、董事长兼首席执行官巴里-斯特恩利希特（Barry Sternlicht）却通过他的新酒店 "品牌 "1 Hotels 证明，酒店可以成为变革的催化剂。

1 Hotels "以 "我们共享一个 "世界 "为理念，旨在通过舒适、奢华和可持续的设计和设施吸引客人。Sternlicht 希望通过在他位于曼哈顿、布鲁克林和迈阿密的酒店中植入理念和引发话题，激发旅行者养成新的习惯，并在退房后继续保持。 

You’re going to want to hear what the innovative eco-entrepreneur has to say on meaningful consumer action, the inherent value of nature, and why we’re talking about climate change all wrong.

What Inspired The Concept Behind 1 Hotels? How Does It Compare To Your Other Hotels?
On a trip to Asia in my 30s, I saw hotels that were trendy hangout spots with bustling lobbies. Over in the United States, we’d dumbed down the lobby to try to get guests in and out quickly. I created W Hotels to make the hotel fun again. Our lobbies became living rooms.

后来，在欧洲旅行期间，我注意到这些国家在可持续发展方面走在了前面。与此同时，我的孩子们在学校学习环境科学，这为我在美国创立一个新品牌奠定了基础。这也正是《难以忽视的真相》问世的时候，美国人终于开始意识到地球变暖的程度。那时，我已经知道如何把酒店打造成时尚、温馨的聚会场所。但在我的下一个项目中，我想做一家以事业为导向的酒店。我想把酒店作为一个平台，教人们如何过绿色生活、健康生活，同时还能享受奢华体验。

What Do You Hope Guests Walk Away Saying After Staying In 1 Hotel?
I want people to realize that in today’s world of gadgets and gizmos, nature is the greatest luxury of all. It’s the most beautiful thing that we have. It should be revered. And we all have a role in protecting that one world. What we want people to realize with this hotel is that tiny changes do add up. It’s all about small steps, whether you’re eating organic food, shopping local, recycling, taking shorter showers, etc., and you don’t have to sacrifice your luxury aspirations in the process. Last Earth Day, we surveyed 50,000 guests, asking them a bunch of questions, including, “Has staying in 1 Hotel influenced your life at home?” Forty-eight percent of them said yes.

我们煞费苦心地考虑每一个细节，从进门时扑面而来的香味，到进入房间时使用的再生可回收木质钥匙卡，再到枕头、床单和床垫。我们希望让这些体验既奢华又可持续，同时还加入了我们称之为 "教育时刻 "的元素。例如，我们房间的衣架是用再生纸制成的。衣架上没有标注回收标志，而是写着 "这是情书做的 "或 "这是作业做的"。我们围绕可持续发展创造情感故事。

人们在旅行时，不希望被人拍脑袋或让他们感觉不好。但如果你能引起他们的情感共鸣，让他们反思 "哦，我从来没有这样想过 "或 "哦，这不是很可爱吗"，他们就会听你的。

What Advice Do You Have For Anyone Looking To Make A Sustainable Difference?
Get involved locally. Organize a beach cleanup, start a recycling program. Get active and get your hands dirty. On top of that, stay aware that the decisions that you make affect other people. The name 1 Hotel comes from the idea that we share one world. The actions you take today don’t just affect you—they’re for your neighbors and your kids and your kids’ kids and your nieces and nephews and your friends around the world. There’s exponential power in reminding yourself of that.

您如何看待目前国内围绕气候变化的讨论？我们谈论这个问题的方式需要改变吗？
我绝对认为需要改变。我喜欢说，你不能让人们用仇恨来追随你；你要让他们用爱来追随你。我们不能以毒攻毒，尤其是在当前的政府下。真正动员人们的方法是教育和激励他们。

We’ve been telling people for 25 years that the tides are rising and the coral reefs are dying. We’re hitting them with facts and numbers that are too heavy and too hard to grasp. Instead, let’s remind each other of the beauty that surrounds all of us and hope that will inspire action and lasting change in protecting our environment.

您如何在自己的生活中赞美大自然？
我最喜欢的地方是我在楠塔基特岛的家。虽然是一栋普通的小别墅，但后院有池塘，西边是沙丘和草地，前门就是大海。这里很宁静。大自然确实是我最大的设计灵感来源。我相信大自然的特写照片是你所见过的最美的画面之一。植物、花朵和倒下的树枝就是我眼中的雕塑。

Working To Solve Environmental Issues Can Easily Get Disheartening. How Do You Deal When Disappointment Arises?
I focus on what I can do today. Instead of getting depressed by negative thinking, I try to use it as motivation. A problem is a project. When I see that something isn’t working, it’s one more piece of information that I can use to inspire creative solutions. I don’t have a doomsday outlook because I really believe that at the end of the day, people are good. Their intentions are right. They want to make the right choice. We just have to educate them on what the right choice is.

(H/T mindbodygreen)

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